1. Understand your business and goals
We begin by understanding your business and your business goals thoroughly.
This helps us to set the expectations and to customize the advertising strategy.
We visualize your business outcome with the help of this information.
2. Perform the market research
Using a set of our own proprietary methods and premium web tools, we do a thorough research to analyze
your target market. We perform keyword research, market analysis and competition analysis as a part of this
method. Keyword research helps us understand the search terms that are relevant to the target market,
the volume of audience that we could expect and the associated cost. Market analysis helps to categorize and
customize the market segments to bring in sales / conversions at a relatively lower prices.
Competition analysis helps us to learn from your competitor's mistakes so that we do not waste our
advertising efforts on set of keywords or strategies which did not work for competitors.
3. Create and Manage Ad Campaigns
Our team then creates multiple versions of ad campaigns for each of the targeted audience segments.
We design ads to be appealing and relevant to your product / service offering. We group the ads closely
to the target audience and lead capture pages for higher conversions.
4. Optimize Ad Performance and ROI
We run A/B tests on ad variations, lead capture pages and web element placements to increase
ad conversions and to reduce the ad costs over a period of time. We test out multiple
selling propositions, features and product offerings to assess and improve returns on investment
for your business.
5. Scale up and Monitor
Now that we have a set of ad campaigns which are delivering good results for your business,
we scale it up for even better results. We constantly monitor the ad performance, expenditure and
the entire conversion funnel to ensure that everything is running smoothly.